Coursework that highlights my academic achievements at Chapman University and AIFS Florence
Past Projects
Marketing of Italian Luxury Fashion Final Project Serenitá Di Firenze
For my final project in my Marketing of Italian Luxury Fashion course, my group and I developed and presented an original luxury handbag concept inspired by the branding, craftsmanship, and marketing strategies of Italian fashion houses. The project focused on creating a bag design that aligned with the values of Italian luxury fashion, including heritage, exclusivity, craftsmanship, storytelling, and consumer experience.
Intro to PR Final Project: Campaign for Converse
My group and I developed a strategic PR presentation for Converse focused on strengthening brand engagement and audience connection through creative communication and campaign strategy. The project analyzed Converse’s brand identity, target audience, and cultural positioning within the fashion and lifestyle market. It also explored how public relations can enhance brand authenticity, consumer loyalty, and cultural relevance while maintaining Converse’s established identity.